Representation for All Children: Fefus Designs Expands Its Horizons!

Hey Fefus Fam! 👋🏿

 

At Fefus Designs, our job is to make children "Feel Seen," and we believe it's incredibly important, especially during a child's formative years. We've all experienced the impact of seeing ourselves reflected in the world around us, and we know how powerful that feeling can be.

That's why we're thrilled to announce that Fefus Designs is expanding its range! We're committed to celebrating the rich diversity of our beautiful communities, and that means ensuring a wider range of characters are represented in our products.

 

 

We believe that every family is special, and our new collection reflects that. From children's greeting cards illustrated with unique characters to heartwarming wall art that showcases love in all its forms, you'll find something to cherish and inspire the little people in your life.

Many of us, including myself, grew up with a lack of products that reflected our experiences. This isn't just a struggle for Black and Brown children. Indian, South Asian, Blasian, Blindian, Hispanic, and Latinx children also face a lack of representation in the things they love.

Today we are launching our South Asian Range including mixed heritage children from African/ Caribbean & South Asian backgrounds - Check out our website to see the full range! 

 

Our world🌍 is becoming increasingly multicultural. Mixed-race relationships are on the rise, leading to a beautiful explosion of diverse families. We want to celebrate that!

Dual-heritage children, like Blasian and Blindian kids, are a growing part of our society. As a person with a family that spans multiple ethnicities (including Black and South Asian heritage), I see this firsthand.

You, our amazing Fefus Family, have spoken! You've asked for an expanded range that stays true to our mission of "Representation for All Children." Authentic representation is crucial to us. We are constantly learning about different cultures to ensure respectful portrayal, which is why so much research goes into every design.

Stay tuned for next week! 

We can't wait to build a world where every child feels seen and celebrated at Fefus Designs. Stay tuned for exciting new additions – and let us know in the comments who you'd like to see join the Fefus family!